![](data:image/svg+xml,<svg display="block" id="3515342288" role="presentation" viewBox="0 0 13 13" xmlns="http://www.w3.org/2000/svg"><g fill="transparent" height="12.999999509667958px" id="LaLkdysd7" width="13px"><path d="M 6.074 0 C 2.719 0 0 2.72 0 6.075 C 0.003 6.707 0.105 7.336 0.302 7.937 C 0.668 7.782 1.06 7.701 1.457 7.699 C 3.11 7.699 4.449 9.039 4.449 10.692 C 4.448 11.088 4.367 11.481 4.212 11.846 C 4.813 12.043 5.441 12.145 6.074 12.149 C 9.429 12.149 12.149 9.429 12.149 6.074 C 12.148 2.719 9.429 0 6.074 0 Z" fill="rgb(255, 255, 255)" height="12.148632792876796px" id="wGJ4ZGtMI" transform="translate(0.851 0)" width="12.14863279287681px"/><path d="M 0 2.308 C 0 1.034 1.034 0 2.308 0 C 3.583 0 4.617 1.034 4.617 2.308 C 4.617 3.583 3.583 4.617 2.308 4.617 C 1.034 4.617 0 3.583 0 2.308 Z" fill="rgb(242, 5, 5)" height="4.616981016015615px" id="yB8OM6oa7" transform="translate(0 8.383)" width="4.616981016015615px"/></g></svg>)
The Events API tag reads the profit value off the same event, and reports it as the purchase value.
Overview
Same shape as every other destination. The profit is a value on the purchase event in your server container, and the TikTok tag in that container can read it without anything being connected between us and TikTok.
How it works
Point the Events API tag's value at the profit variable rather than at order revenue. What TikTok optimises towards is then the money left after cost of goods, VAT, shipping, fees and handling, rather than the size of the basket.
How to configure
In your server container, open the TikTok Events API tag for purchases.
Set the value to the profit variable.
Compare against your revenue-based reporting before moving optimisation across.
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