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A UET tag in the same container can take profit as its conversion value, like any other destination.
Overview
Nothing here is specific to Microsoft, which is exactly why it works. The profit value sits on the purchase event in your server container, and a tag reading an event parameter does not care which platform it reports to.
How it works
Point the conversion value on your UET tag at the profit variable instead of order revenue. If you run Microsoft Ads on imported Google campaigns, worth knowing: the import copies the campaign, not the conversion setup, so the value has to be pointed at profit on the Microsoft side too.
How to configure
In your server container, open the UET tag that fires on purchases.
Set the revenue value to the profit variable.
Confirm the conversion goal in Microsoft Ads is set to use the value sent with the event.
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