Google Merchant Center

Connect Google Merchant Center to Profitscaler

A nightly supplementary feed that labels every product with the margin band it is projected to earn.

Overview

Bidding on profit fixes what you are willing to pay for a click. It does not tell Shopping which products deserve the budget in the first place. A supplementary feed writes a margin-band label onto one custom label slot, and campaigns can then be built around it — the healthy products pushed, the thin ones capped, without anyone maintaining a list by hand.

How it works

Merchant Center fetches one URL on a schedule. It carries two columns: the product id and a bucket name. Nothing else — no margins, no percentages, no confidence scores. Per-SKU margin is the most sensitive data we hold, and a URL a feed agency can read is not where it belongs, so the numbers stay in the app. Every SKU is relabelled every night, and a product without a projection gets an explicit default label rather than keeping a stale one forever.

How to configure

  1. Pick a custom label slot that nothing else is using. A supplementary feed overwrites its declared slot on every product it matches, so check this first.

  2. In Merchant Center, go to Feeds → Supplementary feed → Scheduled fetch.

  3. Paste the feed URL from your Profitscaler settings and set it to fetch daily.

  4. Segment your Shopping or Performance Max campaigns on that label.

Google Merchant Center

Google Merchant Center holds the product data behind Shopping and Performance Max. Supplementary feeds add or overwrite individual fields on products a primary feed already carries.

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Find out what your orders are actually worth

Track 500 orders for free. No credit card required.

Built by people who run ads for a living.

Company

  • About

  • Hiring

  • Blog

  • Contact

© 2026 Nordscale Strategies AB. Made with ❤️ in Sweden. EU-hosted. hello@profitscaler.io

Find out what your orders are actually worth

Track 500 orders for free. No credit card required.

Built by people who run ads for a living.

Company

  • About

  • Hiring

  • Blog

  • Contact

© 2026 Nordscale Strategies AB. Made with ❤️ in Sweden. EU-hosted. hello@profitscaler.io

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